Leverage Your Assets - For Sponsorship

Leverage Your Assets
By Don Terrill (c)2006

From High School Physics we learn: Torque = Force x Lever Arm.

If we sub...

• Sponsorship for Torque
• Assets for Force
• and Brains for Lever Arm

We get: Sponsorship = Assets x Brains

From this formula we can see that anytime we increase our assets or brains, we increase sponsorship.

Your Assets:

The Obvious Ones:

• Your Car
• Your Labor

The Not So Obvious Ones:

• Your Business
• Your Education
• Your Connections
• Your Sales Ability
  

Leveraging Your Assets: (Using your brains)

• Your Car - Can you advertise your sponsor's business on the car? Can you display the car at the business to attract attention?
  
• Your Labor - Is there something the business owner needs done that you can do?
• Your Business - How can you work your sponsor's business into your marketing efforts?
• Your Education - What advice can you give to your sponsor that could help his business?
• Your Connections - Do you know a large group of people? Do you know important people who can help your sponsor's business?
• Your Sales Ability - Can you directly, or do you know a better way to, sell your sponsor's products and services?
  

My Assets and how I would leverage them:

• SpeedTalk.com Talk Show - Have the sponsor as a guest on the show.
  
• Speed Talk Message Board - Place a link to the sponsor's website and create a section on the forum specifically for them.
  
• Project Autos Site - Do a complete write-up on the installation and use of their product and put a link to their site.
  
• Used Racing Parts Classifieds - Place a link or banner to their site.
  
• Racing Newsletter Mailing List - Announce their sponsorship.
  

Notice I didn't even list my car. If you want to get sponsored in this day and age, you're going to have to use your brain and think a lot more creatively than just stickers on a car.