1. Keep all the promises you made.
2. Promote your sponsors product or service to the best of your ability and believe in them.
3. Make sure you use your sponsors products or services if at all possible.
4. Send a list of your racing results, displays, promotions and future races at least every three or four weeks during the racing season. I do it every two weeks.
5. Thank your sponsors (advertisers) for their support and mean it. Show sincere appreciation.
6. Keep all financial arrangements confidential.
7. Come up with new ideas or new customers for your sponsor. Make sure your sponsor knows when you either sent them a new prospect or a new customer.
8. Don't do anything to embarass your sponsor. They want a good representative for their company. Not a loud mouth loser. When you lose take it like a man. Go shake the winners hand.
9. Make sure your race car, tow vehicle, trailer and uniforms are spotless, remember you represent your sponsor and you want them back next season.
10. Don't wait until racing starts in the spring to see if your sponsor is going to "re-up" for another season. Get that all handled when the racing season is over in the the fall. That way if someone drops off you'll have all winter to get another replacement. Live by these three words, "Do it now."
Phil Veldheer ©2000
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