10 tips to help market your sponsor (advertiser) and make sure they renew next year.

1. Go to www.racingsecrets.com/article_racing-5.html read it, print it, read it again and live by the 10 tips to your sponsor (advertiser) happy.

2. If you have an advertiser already that sells a product, lets say, Auto Glass, make sure that all your OTHER advertisers know what Auto Glass Company to go to. Got it? I sent my Auto Glass advertiser to one of my BIG Trucking Company and it resulted in increased sales for the Auto Glass Company.

3. Let's talk about promoting your Auto Glass Company again (we could pick any kind of company here). Come up with ways to promote sales for you advertiser. I developed a 6 to a sheet of colored paper-coupons, then cut them to size and passed them out to everyone. We gave free wiper blades away with every windshield replacement. Plus I got them in a lot of other companies weekly paychecks, I got them at the banks and credit unions in the area. I SOLD WINDSHIELDS! Do the same thing for your racing parts "advertisers". I picked up the biggest account for one of my racing parts sponsors. I picked up the second largest account for another one of my "advertisers" on my race cars in the last six months, it was fun doing it.

4. You want more exposure for your "advertisers", get your race car(s) in the next Memorial Day Parade, 4th of July Parade or Pumpkin Parade. Typically more people will see it at the parade and tell your "advertiser" than people who go to the races.

5. Get a perfectly clear photo of your race car(s) either sitting or action and talk to your local newspaper sports editor. Take with you a complete history of your race team, look professional and ask him to run a story of your race team, make sure the photos show the "advertisers" on the car.

6. Make sure you plan on having your race car(s) at your advertisers during the year at least once for either a coming picnic, special event or a special sale. Even think church picnic, you'll be surprised where you can meet new "advertisers"

7. If at all possible get tickets for your "advertisers" from the race track. I know our local oval track gives each weekly regular racer 25 free tickets for the season. Our local drag strip has new owners so we'll see what happens there.

8. Make sure the announcers mention the "advertisers" at the track. I have 48 ADVERTISERS on my 5 race cars and trailers and I have 53 PRODUCT ADVERTISERS on my 5 race cars and trailers. There is no way they can mention them all, but if you know an ADVERTISER is going to be there that day, MAKE SURE THEY MENTION that "advertiser". Get it?

9. Links on your website, this is simple, make sure you do it. Go to www.fastpistons.com for a good example. Read some of the articles.

10. If you are reading this and can't believe someone has over 100 companies that either giving a person CASH or PARTS, its the TRUTH!!! Go to www.fastpistons.com and click on the link new the SPONSORSHIP COACH. I have over a year in writing this, plus 3 1/2 hours of audio that tells ALL of my secrets. This is the BEST MONEY you WILL EVER spend on your race team. It even comes with a double your money back guarantee. I have been racing for free and making a profit for years and could have easily quit my full time job four years ago and raced for a living.

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Other Resources: Secrets to finding a Sponsor, Sponsorship Coach, Sponsor Hunt

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